The race, presented by you
Your name on the live leaderboard, the weekly fan-vote round-up and every vote share card.
EnquirePartner with Black Baller
One question, asked on the street in every city we visit: who's your Black Baller — and why? Partners put their name on the conversation fans are already having.
Start a conversationPartner before launch
Filming is under way outside UK grounds now. From the end of November 2026 the World Tour moves to Cape Town, then through Southern and West Africa, Europe and the Caribbean to AFCON 2027. Launch partners are named on every clip, every vote and every city from day one — and their numbers grow with ours.
Every partner gets a live dashboard of reach, votes and clicks from first-party data — no estimates.
Ways to partner
A World Tour leg
Present a city or country: street interviews filmed in your colours, a local leaderboard and content made for that market.
EnquireA branded series
A recurring format around your product — boots, style, travel, music — built on the Question.
EnquireThe Awards 2027
Headline or category partner of the season-long fan vote and the night in London.
EnquireNewsletter and social
Sponsored slots in the Monday roundup and clip campaigns across TikTok, Instagram, YouTube and Facebook.
EnquireMerch collaboration
A co-branded drop sold in the Black Baller shop and on tour.
Enquire